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The Democratization of the Music Industry (Part 2)

To say it again: RIDING HIGH is a mainstream album, RIDING HOOD a mainstream band: we are generally described as “Blondie for a new generation” or “sexually depraved Avril Lavigne”. (Check the ‘Ransom’ video.)

However, while we have a sound and songs to rival major label releases for universal appeal, only two people: Rhiannon and I, were involved in the writing, arranging, recording and mixing of RIDING HIGH. Apart from the initial outlay mentioned above, it cost us only time to produce it. Since we recorded it in our own studio (a laptop in a living room,) we own the recordings (a rare feat.) The album went from my laptop to a mastering studio, and from there, straight onto the web, released through our own label, WOLF WHISTLE RECORDS.

We are an independent, mainstream band.

Music business will increasingly be conducted in this way, but things used to be different…

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